This program will bring your participants through a hands-on practical step by step process on how to undertake this discovery Design Thinking process. Each step will have case insights on what to do and what not to do.
What will I learn
- How to apply Design Thinking within your organisation.
- Action Based learning using Customer Journey Mapping.
- Conduct probing interviews to gain insights into how current jobs are done.
- Map onto an Analytical Matrix and identify patterns of needs.
- Empathise, Define, Ideate, Prototype and Validate.
- Create a ‘Need Statement’ and evaluate ideas to build a concept solution.