What companies are really doing with AI in 2025

There’s no denying that #AI is dominating today’s conversations — but too often, it’s reduced to “ChatGPT.” In reality, AI is a far broader field with practical applications across industries. In this conversation, our marketing manager Jessica is joined by Zoe Webster, recognised as one of AI Magazine’s Top 10 Leaders in AI in the UK and an associate instructor on our NeuedAI Accelerate programmes. Together, they discuss:

• How leading organisations are really using AI in 2025
• Why the human touch is still critical for trust, context, and authenticity
• How leaders can empower teams to experiment and find the “sweet spot” in the human–machine partnership
• The key question every senior manager should be asking about AI in their organisation.